AI for Marketing

Learn to leverage AI to create engaging marketing content, automate tasks, and personalize your audience interactions. Elevate your marketing performance and efficiency through actionable AI strategies. Finally, investigate emerging strategies for SEO for AI so your organization has the best chances of being “indexed” by large language models like ChatGPT and others.

 

$2,000.00

This course is IMAP eligible — free to eligible Ohioans

Ohio IMAP Eligible Course

Ohio’s Individual Microcredential Assistance Program covers this course in full for eligible Ohioans. That includes tuition, materials, and your certification exam voucher where one applies. You won’t be charged for any part of it.

You likely qualify if you are a U.S. citizen, 18 or older, and currently living in Ohio. You can’t be an employee of the State of Ohio or of We Can Code IT.

Apply for IMAP funding — the application takes a few minutes, and there is no checkout step.

High school juniors and seniors may also qualify, though the State attaches a condition about whether the same credential is available through College Credit Plus. Email admissions@wecancodeit.org and we’ll work out whether it applies to you.

Businesses: this course is TechCred eligible

Ohio TechCred Eligible Course

Ohio employers can be reimbursed by the State for upskilling their teams through TechCred. TechCred reimburses the employer, not the individual, so it isn’t a checkout option — your business applies to the State directly, and we help you build the training plan that goes with the application.

The next application period is October 1–30, 2026.

Schedule a TechCred planning call or email admissions@wecancodeit.org.

Description

  • In Class Time: 90 minutes
  • Total Course Time: 4 Hours
  • Online (Zoom), Instructor-led
  • Additional resources provided
  • Additional 30-minute TA session included
  • Audience: Entrepreneurs, small business owners, marketing professionals, freelancers
  • Goal: Enhance marketing effectiveness using AI-driven tools and techniques.
  • Prerequisites: Prompt engineering, basic AI understanding

 

 

Discover AI-driven marketing strategies to create compelling content and targeted campaigns.

Learn to leverage AI to create engaging marketing content, automate tasks, and personalize your audience interactions. Elevate your marketing performance and efficiency through actionable AI strategies.

We’ll look at using popular LLMs, like ChatGPT, to create marketing campaigns, social media posts with images, and strategies for success. We’ll even dip our toes in large language model engine (LLM) optimization using emerging techniques like markdown formats and others.

Outline

  1. AI content generation techniques
  2. Personalization strategies with AI
  3. Effective AI-driven marketing campaigns
  4. Real-world marketing examples
  5. LLM marketing optimization (SEO for LLMs)
  6. Interactive Q&A

Syllabus

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