Description
- In Class Time: 90 minutes
- Total Course Time: 4 Hours
- Online (Zoom), Instructor-led
- Additional resources provided
- Additional 30-minute TA session included
- Audience: Entrepreneurs, small business owners, marketing professionals, freelancers
- Goal: Enhance marketing effectiveness using AI-driven tools and techniques.
- Prerequisites: Prompt engineering, basic AI understanding
Discover AI-driven marketing strategies to create compelling content and targeted campaigns.
Learn to leverage AI to create engaging marketing content, automate tasks, and personalize your audience interactions. Elevate your marketing performance and efficiency through actionable AI strategies.
We’ll look at using popular LLMs, like ChatGPT, to create marketing campaigns, social media posts with images, and strategies for success. We’ll even dip our toes in large language model engine (LLM) optimization using emerging techniques like markdown formats and others.
Outline
- AI content generation techniques
- Personalization strategies with AI
- Effective AI-driven marketing campaigns
- Real-world marketing examples
- LLM marketing optimization (SEO for LLMs)
- Interactive Q&A





